Paola Antonelli on the designers’ role

Johnny Holland interviewed Paola Antonelli, the design curator at the New York Museum of Modern Art (see Design and the Elastic Mind: An Interview with Paola Antonelli).

One of the questions capture my attention because she’s explaining what does she think about the role of designers and the shift from “toasters and posters”:

What’s happening is that designers used to be those that made chairs, or those that made posters. Instead, right now they look at the way people live and they try to translate their observations into better products, better interfaces.

It’s is surely something that we all designers have to have in mind at this time: almost everything that we do is immerse on a cultural network and not anymore isolated on our local corner. Therefore, the idea of being antrophologists – as Antonelli clearly pointed out – is absolutely valuable.