The author of «Start up: What we may still learn from Silicon Valley» gave a talk on Ifest08. His ideas are very interesting. He talks about the context where new things, innovative ideas can grew. Why isn’t there a Google or Apple-like company in Europe? Apparently, the Silicon Valley atmosphere, entourage, spirit helps. This is not something new as other people have talk about it, as Guy Kawasaky’s article on «How to Change the World: How to Kick Silicon Valley’s Butt» or Paul Graham’s one about «How to Be Silicon Valley». Anyway, I think that it’s an interesting analysis.