{"id":352,"date":"2009-07-15T13:11:15","date_gmt":"2009-07-15T15:11:15","guid":{"rendered":"http:\/\/bigital.com\/english\/?p=352"},"modified":"2010-04-11T12:15:16","modified_gmt":"2010-04-11T14:15:16","slug":"a-fine-line-a-book-by-hartmut-esslinger","status":"publish","type":"post","link":"https:\/\/bigital.com\/english\/2009\/07\/a-fine-line-a-book-by-hartmut-esslinger\/","title":{"rendered":"A fine line: a book by Hartmut Esslinger"},"content":{"rendered":"

\"A<\/a><\/p>\n

Without any doubt, frog design<\/a> is one of the biggest and more interesting design bureaus in the world. With offices in many cities \u2013such as San Francisco, Seattle, Amsterdam, Stuttgart or Shanghai\u2013 and clients from a list that could wallpaper an exhibition room with the heavy-weights names from any industry, they have created a strong reputation based on high caliber design and a high dosage of innovation.<\/p>\n

In recent times, they are becoming more and more interested in communicating to an eager audience that wanted to know what and how they do by releasing a media platform \u2013named Design Mind<\/a>\u2013 that \u2018includes a print magazine, a website, videos, and events.\u2019<\/p>\n

And now it came another piece on this communication clockwork: \u2018a fine line: how strategies are shaping the future of business<\/a>\u2019, a book by Hartmut Esslinger<\/a>, the person who founded the company back in 1969 in the heart of Germany’s Black Forrest. The book \u2013according to what you can smell from \u2018Chapter One: Design driven strategy<\/a>\u2019 (PDF)\u2013 is full of insights on frog design processes, based on first person experiences on the board of decisions of countless projects. It is also charmingly written, becoming a very engaging road for any reader. In brief, it’s a must.<\/p>\n

Details<\/h2>\n

A fine line: how strategies are shaping the future of business<\/a><\/p>\n